Earlier this month, retro/psych-pop band Ponytails from Vancouver shared a new twangy single “Just Yours” along with a satirically dark music video. The video, produced by Lester Lyons-Hookham (who’s also directed and cut videos for Peach Pit, Winona Forever, and Yung Heezy), illustrates in parody the ways that love can be confusing, yet comforting. The video starts as if it were the opening credits to a 90s sitcom, feel-good guitar riff… cheesy “turn-and-smile” cast introductions… and then it takes an unexpected turn from there.
“Just Yours” is about the ways in which we find each other. It’s about accepting your love for someone, and gratitude for experiencing such a feeling. It’s about trusting the heart, and leaning into the moment without expectation for the future. We can find joy in the mystery – even when it’s confusing or difficult.
We wanted to create a video that poked fun at the hilarity and absurdity of human nature; taking TGIF imagery and juxtaposing it with scenarios inspired by real life events. Unbelievable occurrences that feel more at home in the plot of a sitcom than they do on a BREAKING NEWS channel.
It really doesn’t matter who or what you love – just that you’re experiencing it. When we experience love, we are at home. It’s important to remember that this feeling doesn’t only apply to romance. It can be for a friend, a pet, or that moment when you bite into your favourite slice of pizza. Love is here and we are it.– Ponytails