Emmett Kai plays mellow and “freaky” lo-fi pop that has a sensual side. The Brooklyn-based artist and producer has moved in a more dance-y direction with his latest single “High For Weeks” – although this trajectory has the potential to change given the artist’s history of having a unique palette of sonic range. Shortly after his 2017 art-pop Midnight EP, Emmett partnered with California-based avant-electronic artist Nick Monaco to start the UNISEX label, which would be his avenue for future Emmett Kai releases, including his smooth-sailing debut LP Baby Hits! which came out February 2019, and his two-track, MBV-inspired Petite Jaguar release that followed later in the year.
“High For Weeks” is Emmett Kai’s first single of the decade and marks the beginning of a “waterfall-style” release schedule, which will span over the first half of 2020. Emmett’s goal with this scheme is to share new tracks as they come to him, with the idea of having the freedom to artistically create and adjust the project in real-time. The end result will allow fans to witness Emmett Kai’s creative process while also keeping things interesting as the direction of the project can go anywhere. In “High For Weeks,” Emmett Kai shares a confident and self-assured attitude, promoting listeners to dance along and be the one for yourself. Read more on Emmett’s message behind the song and watch the video below:
“I wanted to write a song for people with low self esteem or confusion of self. Being in the age of social media and growing up in a secluded atmosphere can lead to feeling isolated & misunderstood. If I could write a song that encouraged me to happily be myself, maybe it would encourage others in the same position to do the same.”